Privacy Policy

Effective Date: January 1, 2025

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This Privacy Policy explains how Active Family Chiropractic & Acupuncture (“we,” “us,” or “our”) collects, uses, maintains, and discloses information collected from users (“User” or “Users”) of our website (“Site”). We are committed to protecting your privacy and ensuring compliance with the Nebraska Data Privacy Act (NDPA) and other applicable laws.

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Personal Identification Information

We may collect personal identification information from Users in several ways, including, but not limited to:

• When Users visit our Site.
• Register on the Site.
• Fill out a form.
• Interact with features, services, or resources on our Site.

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Users may be asked for their name, email address, mailing address, or phone number. Providing personal information is entirely voluntary, and Users can refuse to supply it. However, this may limit access to certain Site features or services.

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Non-Personal Identification Information

We may collect non-personal identification information whenever Users interact with our Site. This may include:

• Browser type.
• Device type.
• Operating system.
• Internet service provider details.
• Other technical information, such as IP addresses.

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Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance User experience. Cookies are small files stored on a User’s device to improve functionality and personalization.

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Types of Cookies We Use:

1. Functional Cookies: Essential for Site operation.
2. Analytical Cookies: Help improve Site performance and understand usage trends.
3. Marketing Cookies: Enable personalized ads and retargeting.

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By using our Site, you consent to our use of cookies. You can manage cookie preferences or disable them via your browser settings. Note: Disabling cookies may impact Site functionality.

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How We Use Collected Information

We may use Users’ information for the following purposes:

• To Operate the Site: Ensure proper functionality and accessibility.
• To Improve Customer Service: Respond more effectively to inquiries and support needs.
• To Personalize User Experience: Analyze interactions to tailor content and services.
• To Improve the Site: Use feedback to enhance functionality.
• To Send Marketing Communications: Provide newsletters, promotions, or updates based on User consent.
• To Comply with Legal Obligations: Respond to lawful requests or fulfill regulatory requirements.

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How We Protect Your Information

We adopt robust security measures to protect personal information, including:

• Secure data storage and encryption.
• Regular security audits and updates.
• Restricted access to sensitive data.

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Your Rights Under the Nebraska Data Privacy Act

Under the NDPA, you may exercise the following rights concerning your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate or incomplete information.
• Deletion: Request the deletion of personal data, subject to certain legal exceptions.
• Restriction: Limit the processing of your data under specific circumstances.
• Data Portability: Obtain your data in a structured, commonly used, and machine-readable format.
• Objection: Object to data processing for specific purposes, including marketing.
• Opt-Out: Opt-out of the sale or sharing of personal data.

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To exercise these rights, please contact us at activefamilygi@gmail.com or use the contact information provided below.

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Sharing Personal Information

We do not sell personal information without explicit consent. We may share information with trusted third-party service providers for specific purposes, including:

• Sending newsletters or marketing materials.
• Conducting surveys or promotional campaigns.

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These third parties are contractually obligated to protect your data and use it solely for the intended purpose.

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Third-Party Websites

Our Site may contain links to third-party websites. We do not control these sites and are not responsible for their privacy practices. Users should review the privacy policies of these websites before providing personal information.

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Third-Party Platforms

To streamline processes such as appointment scheduling, new patient form submissions, and patient records management, we utilize the following third-party platforms:

• Review Wave: This platform facilitates online scheduling and new patient form submissions. Review Wave is committed to protecting your privacy and outlines its practices in its Privacy Policy.
• ChiroTouch: This platform securely stores patient records and manages patient information. ChiroTouch details its data handling practices in its Privacy Policy.

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These platforms are compliant with applicable data privacy laws, including HIPAA, and have their own privacy and data protection practices.

When you provide your information through these platforms, it will be subject to their privacy policies in addition to ours. We encourage you to review their policies to understand how your data is handled.

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Children’s Privacy

Our Site is not directed toward children under 13 years of age. We do not knowingly collect personal information from children without verified parental consent.

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Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we securely delete or anonymize data.

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Data Breach Notification

In the event of a data breach, we will notify affected Users and the appropriate regulatory authorities as required by the NDPA within the legally mandated timeframe.

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Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When updates are made, we will:

• Post a notification on our Site’s homepage.
• Update the “Effective Date” at the top of this policy.

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We encourage Users to review this policy periodically to stay informed.

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Contacting Us

If you have questions about this Privacy Policy, our data practices, or your rights, please contact us at:

Active Family Chiropractic & Acupuncture
Email: activefamilygi@gmail.com
Phone: (308) 384-4955
Address: 2441 Diers Ave, Grand Island, NE 68803

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Last Updated: January 21, 2025