Privacy Policy

Effective Date: February 17, 2025

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Active Family Chiropractic & Acupuncture ("we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information in compliance with the Nebraska Data Privacy Act (NDPA), the Health Insurance Portability and Accountability Act (HIPAA), the No Surprises Act, and other applicable laws.

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Personal Identification Information

We may collect personal information when you:

• Visit our website.
• Register or fill out a form.
• Schedule an appointment or submit patient forms.
• Subscribe to our newsletter or other marketing communications.
• Engage with website features, services, or resources.

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Personal information may include:

• Name, email address, mailing address, and phone number.
• Health-related information necessary for appointment scheduling or inquiries.

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Providing personal information is voluntary, but declining may limit access to certain features.

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Non-Personal Identification Information

We may collect non-personal data, such as:

• Browser type, device type, operating system.
• IP address and browsing behavior on our site.
• Internet service provider details.

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Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience. Cookies may include:

• Essential Cookies: Required for site functionality.
• Analytical Cookies: Help us understand site performance.
• Marketing Cookies: Used for personalized advertising and retargeting.

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You may manage cookie preferences or disable them through your browser settings. However, disabling cookies may impact site functionality.

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Opt-Out of Tracking: Users may opt out of data collection for marketing purposes by adjusting settings on our website or contacting us directly.

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How We Use Your Information

We may use collected information to:

• Operate and improve the website.
• Provide customer support and respond to inquiries.
• Personalize user experiences.
• Send marketing communications (with user consent).
• Comply with legal and regulatory requirements.

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HIPAA Compliance

If you submit health-related information via our site, it is protected under HIPAA regulations. We maintain strict security measures for all health data.

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No Surprises Act Disclosure

To comply with the No Surprises Act, we provide public disclosure regarding patient protections against balance billing. A link to this disclosure is accessible from our homepage.

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Nebraska Data Privacy Act (NDPA) Compliance

Under the NDPA, Nebraska residents have the following rights:

• Access: Request a copy of personal data we hold.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of personal data (subject to legal requirements).
• Opt-Out: Decline targeted advertising and data sharing for marketing.

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To exercise these rights, please contact us at activefamilygi@gmail.com.

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Sharing Personal Information

We do not sell personal information. We may share your information with:

• Third-party service providers assisting in appointment scheduling and patient management.
• Marketing providers, but only with explicit consent.

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Our third-party platforms include:

• Review Wave: Online scheduling and form submission.
  • Review Wave is committed to protecting your privacy and outlines its practices in its Privacy Policy.
• ChiroTouch: Secure patient record management.
  • ChiroTouch details its data handling practices in its Privacy Policy.

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These platforms are HIPAA-compliant and have their own privacy policies.

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Data Security and Retention

We implement strong security measures to protect user data, including:

• Secure data storage and encryption.
• Regular security audits and updates.
• Restricted access to sensitive data.

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We retain personal data only as long as necessary or legally required, after which it is securely deleted or anonymized.

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Data Breach Notification

In the event of a data breach, we will notify affected users and regulatory authorities as required by law, including notification within NDPA-mandated timeframes.

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Third-Party Websites

Our website may contain links to third-party sites. We do not control their privacy practices and encourage users to review their policies before providing personal information.

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Children's Privacy

Our website is not directed toward children under 13 years of age. We do not knowingly collect information from children without verified parental consent.

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Changes to This Privacy Policy

We may update this Privacy Policy as needed. Updates will be:

• Posted on our website with the revised effective date.
• Communicated through a notification on our homepage.

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Users are encouraged to review this policy periodically.

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Contacting Us

If you have questions about this Privacy Policy, our data practices, or your rights, please contact us at:

Active Family Chiropractic & Acupuncture
Email: activefamilygi@gmail.comPhone: (308) 384-4955Address: 2441 Diers Ave, Grand Island, NE 68803

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Last Updated: February 17, 2025